About Us

Who We Are

"Since 2015, we have been dedicated to building a leading Arab fashion brand. We offer our customers in Egypt, Saudi Arabia, and the UAE a unique shopping experience that combines quality, innovation, and affordable prices. We believe that style is an expression of your personality, and we strive to help you find your perfect look."

A Few Words About

Our Team

HEBA SHAHEEN

Founder - CEO

Mostafa Essa

marketing

Rachel Zain

Marketing Head

Luise Litt

Lead Developer

Katrina Bennett

Intern Designer

Mike Ross

Intern Designer

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